What we actually do
A client picks the zip codes they want work in. We build the ads — usually around their own before-and-after photos — and run them on Facebook and Instagram to homeowners in that area. When somebody fills out the form, they get an automatic text so they do not go cold, and the details land on the owner's phone: name, number, address, and what needs cleaning.
The owner quotes it and books it. We handle campaigns, creative, lead forms, follow-up texting, weekly optimization, and monthly reporting. Ad spend is paid directly to Meta, not to us.
How we work
- Leads are exclusive. The ads run under the client's company name, in their service area. We do not resell an inquiry to three other washers in the same town.
- Month to month. No annual contract. If the phone is not ringing, leaving should be easy.
- Qualified leads in seven days, or the money comes back. We put it in writing because we expect the leads to show up.
- One trade only. We are not a general home-services agency that also takes pressure washers.
Why only pressure washing
Because the specifics matter more than most agencies admit. Exterior cleaning is seasonal in a way that plumbing is not. It is priced small enough that drive time genuinely decides whether a job was worth doing. And it has a visual before-and-after that almost no other trade can match, which changes what an ad should look like from the ground up.
An agency running the same playbook across dentists, roofers, and pressure washers learns none of that. Running one trade over and over means we already know what the creative should be, roughly what a lead should cost in a given market, and which months to push hard.
We also write down what we learn. The pressure washing marketing guide and the rest of our guides are free, detailed, and genuinely intended to be usable without hiring us. Plenty of operators run their own marketing well, and we would rather be the company that helped than the company that gatekept.
Who runs it
Ryan Mackey founded Leadworks and runs the ad accounts. He writes the guides on this site and is the person you will speak to on the intro call — there is no sales team to hand you off to.
Questions, or want to check whether we are a fit for your market? Email support@leadworks.marketing.
Who we are not for
We are a poor fit if you need work tomorrow and cannot fund any ad spend, if you cannot answer your phone or return a text the same day, or if you are looking for the cheapest possible leads regardless of whether they are shared with competitors. Ads only work if there is somebody on the other end who picks up.